Cervical screening national campaign begins – Own It!

You may have seen the national Own It campaign, which raises patient awareness of cervical screening and the Cervical Screening Test self-collect option.

Short videos, like the one below, are also available to help familiarise patients with their cervical screening options:

About the Own It campaign

Own It empowers women and people with a cervix aged 25 to 74 to take control of their screening choices. The campaign also addresses eligibility confusion and tackles some significant personal and cultural screening barriers.

Healthcare providers – are you ready to support the choice? You may experience an increase in patients enquiring about cervical screening and the self-collection option.

Access the Own It campaign communication toolkits, including key messages, newsletter and social media content and posters for your waiting area.

More support for your practice

Want support increasing cervical screening rates within your practice in 2025? Contact our Quality Improvement team at support@bsphn.org.au.